STUDENT AFFAIRS VISUAL IDENTITY GUIDELINES
Communications, marketing and promotional materials produced by Student Affairs departments and student organizations should adhere to the University guidelines found at brand.uga.edu. Specifically, on materials that utilize the University’s and Division’s visual identity and trademarks, Student Affairs departments and student organizations should adhere to the University’s Visual Style Guide. The University uses the Trade Gothic, Oswald and Merriweather fonts in wordmarks and other visual identity pieces.
Student Affairs Supplemental Visual Identity Guidelines and Reminders
In addition to the guidelines provided by the University, there are a few processes and guidelines specific to Student Affairs logo and trademark usage:
In the Student Affairs division and department logo sets, you’ll find options for “Formal” and “Horizontal” treatments. The preferred treatment for Student Affairs materials is the “Horizontal” treatment, with the department name at the top. Formal treatments are appropriate for pieces aimed at external audiences.
As part of the effort to tell the story of Student Affairs’ holistic effort to enhance the engagement, intellect and character of each student, Student Affairs departments are required to place their respective department’s logo on all communications, marketing and promotional materials.
Generally, the logo shield with date should never appear less than 1/2” tall in printed materials, and no less than 36px tall in digital applications. Minimum size is determined by the height of the shield icon and applies to all configurations. The proportions of the type to the shield icon should never be altered. If an application requires the logo to appear between 1/2” – 3/8” tall, please remove the date. At this size, the date becomes illegible.
The colors used in the university wordmark help make it a distinguishable element of Georgia’s identity. It is important to be consistent in the use of color. When one color or full color variations are used on black, red or dark backgrounds, the type and ™ reverse to white. Inks, presses, papers and screens vary considerably when it comes to rendering exact colors. For that reason, we highly recommend referring to the Pantone® Matching System (PMS) for consistent and accurate color reproduction.
A unique tagline can be displayed in combination with department logos. In order for the logo and tagline to be effective, they must be maintained within a clear space into which no other elements may intrude. The clear space defined for taglines is the x-height of the Georgia wordmark. Taglines should be set in all caps Trade Gothic Bold. It should be set at approximately 75% of the single line college name. Do not add taglines to the university’s logo.
Student Affairs departments and other University units collaborate often, and a logo treatment has been created to give recognition without placing multiple logos. The primary sponsoring department’s logo should be placed, and then either to the right of or below the logo, the collaborating departments should be listed in alphabetical order..
In the case of equal collaboration among Student Affairs departments solely, the Student Affairs logo should be placed, and then to the right of or below the logo, the collaborating departments should be listed in alphabetical order.
In the case of equal collaboration with other campus units outside of Student Affairs, the University logo should be placed, and then either to the right of or below the logo, the collaborating departments should be listed in alphabetical order, AND “Division of Student Affairs” should be included in the department listing.
Student Affairs departments often co-sponsor events with student organizations and entities external to campus. For student organizations that are advised directly out of a Student Affairs department, designers should utilize the co-branding treatments in the University Visual Style Guide. The department logo should be placed, the “I Bar” should be placed to the right of or below the logo, and then the logo of the student organization may be placed. The same treatment may be applied to cases where a specific program has a defined or annually used logo. In cases where space is limited, alternate treatments may be produced, but the designer should default to the primary co-branding treatment whenever possible.
Student Affairs departments should default to utilizing the University logo for their social media badges and profile images. The “shield” with the “Georgia” wordmark placed beneath should be placed, followed by the appropriate department name. Please refrain from using acronyms unless absolutely necessary, though commonly used abbreviations are acceptable (ie. “RecSports”).
From time to time, departments may certainly choose a profile picture to promote a specific program or initiaitive, but should refrain from utilizing “alternate” marks that represent the department.
The staff at Tate Print & Copy are trained in the division-specific visual style guidelines and are in direct communication with Student Affairs Communications and Marketing Initiatives. As such, they are best positioned to assist you with your department-specific design needs.
Communications & Marketing
306 Memorial Hall
University of Georgia
Athens, GA 30602
Annie Carlson Welch
Assistant to the Vice President for Student Affairs